Oakley designs new 3D eyewear for enhanced entertainment experience

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Movie buffs seem to be already delighted with the latest technological advancements especially crafted for them. Bringing in yet another offering, Oakley has just doffed covers off its new 3D eyewear which leverages the technology used in 3D movie theaters in order to render a leveraged experience.

Utilizing the company’s HDO-3D technology, the eyewear touts to be the first of its kind with optically correct lenses. For premium editions of this peripheral, this HDO-3D technology has been invented. An unparalleled level of clear visuals performance is ensured with these pair of glasses on. Further, the needs and wants of entertainment zealots are said to be well taken care of as well.

“Oakley 3D eyewear will be a milestone in 3D entertainment. Through our products and partnerships, Oakley will set the standard for optical performance in 3D. We have been collaborating with key industry partners for some time, including making use of DreamWorks Animation’s facility for testing purposes,” explained Colin Baden, Oakley CEO. “Oakley is developing a premium product segment with a range of 3D eyewear offerings, and our R&D has achieved unparalleled visual clarity while extending the wearer’s peripheral viewing angle and providing truer alignment of 3D images. This is in addition to the quality, comfort, durability and precise fit of Oakley frame technology, along with styling that sets the high mark for today’s eyewear designs.”

The 3D lenses are fabricated with high-wrap curvature which is essential for improving users’ field of vision. Aficionados can calmly enjoy a 3D movie with a full panoramic view which eliminates the need of turning their heads to see the corners of the theater screen. Embedded with durable yet lightweight materials, the eyewear employs Oakley’s Three-Point Fit which maintains the lenses in precise with optical alignment and adds a sense of comfort.

The Oakley 3D eyewear is anticipated to hit the store shelves before the holiday season of 2010. The company will initially make it available through premium optical distribution channels in the U.S. which will then be followed by a global launch in 2011.