Intex has announced a special offer called “Scratch Karo Ek Irada” for buyers located at Haryana and Uttaranchal, India. This offer is available on a range of GSM mobile phones offered by Intex.
To take an advantage of this offer, buyers can purchase any Intex mobile phone from authorized retailers in Haryana and Uttaranchal states. Currently Intex has six mobile phones in the market namely Flair I -1107, Infi I – 0315, Envy I- 1044, Estelo I- 3060, Aura I-1224 and Ultima I-1170.
On the purchase of any of the phones, buyers will be given a scratch card, which will give customers gifts like Yamaha Alba bike, Intex Gold Desktop, Intex 2000W Subwoofer, Intex Bluetooth Headset, Travel Bag and Digital Clock.
Shailendra Jha, Business Manager- Mobile Phones, Intex said “The scheme aims to add value to the buying experience of our consumers and also focuses on enhancing benefit level of our channel partners who are competing with various specialty stores floating consumer schemes so often.â€
“With Intex mobile phones available only in North India, the target audience is from two of the most important states in the region – Haryana and Uttaranchal and also from the Derabassi territory in Punjab. Semi-urban areas are showing neck to neck potential with metros in purchase of mobile phones. We believe this scheme will certainly prove instrumental in further upping the brand equity amongst end consumers,” he added.
Intex is assuring free gifts on every purchase of a handset. Customers can pick up their own gift from the point of purchase by showing the scratch card and the invoice. The “Scratch Karo Ek Irada” offer is valid till February 15, 2008.
I have seen on Zee Business about the qualities of intex mobiles. I wish to bury one.