Next Generation Secure Memory Initiative formed

By in Media Storage Devices

Next Generation Secure Memory Initiative

Five companies, namely Toshiba, Panasonic, Sony, SanDisk and Samsung have formed the ‘Next Generation Secure Memory Initiative’ to develop content protection technology for storage devices such as SD cards and flash drives. The venture will work towards acquiring the license and promoting HD enabled security which can be used in devices such as tablets and smartphones.

The solution being developed will be capable enough to offer protection to high definition digital content. The initiative’s technologies such as unique identification for flash drives and copy protection, look forward to provide a high level of security. According to the companies, the technology will be helpful for a number of applications related to high definition network download, broadcasting content and Blu-ray disc media. This in turn will augment the experience of viewing these applications on Android and Blu-ray devices as well as TVs.

“Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3D technologies and products,” stated Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation. “With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets.”

Samsung may announce the early market availability of high performance NAND technologies which implement the advanced security solution, remarked executive Vice President of Samsung Electronics, Young-Hyun Jun. SanDisk also plans to deliver optimized memory solutions that will be capable of protecting premium content. Further, Sony believes that the technology developed under the Next Generation Secure Memory Initiative will let users enjoy high quality experiences, while Toshiba says it will open new doors to flash memory applications.

All companies who form a part of the Next Generation Secure Memory Initiative promise to make substantial contributions in order to start licensing it in early 2012. Products deployed with this technology are expected to be available commercially by next year.