Mobifusion Inc., a developer and distributor of mobile technologies, has announced its partnership with Penguin Books India, to deliver books on the mobile phone platform. It indeed is much easier to read chapters of books on the handsets.
Now mobile phone users across India can access books that include The Joy in Loving: A Guide to Daily Living with Mother Teresa’ compiled by Jaya Chaliha and Edward Le Joly, ‘The Path to Tranquility’ by Tibetan spiritual leader Dalai Lama and ‘The Book of Prayer’ edited by Renuka Narayanan.
According to Genevieve Shore, Penguin Group’s global digital director, “At Penguin, we aspire to make great literature in all its forms available to the widest possible audience and this is a very significant step in that journey as we look to build a solid mobile reading community across India.”
Millions of mobile users who are also avid readers have the ability to engage in interactive communications with this mobile technology. This is the best way to access content along with participating in the growing consumer demand for personalized content and services.
“Indian mobile subscribers are demanding more branded, personalised and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country’s users using our patented technologies,” commented Pavan Mandhani, founder CEO of Mobifusion.
However, there is no news as to which mobile providers will be involved in this venture.
