McAfee has published its McAfee Mobile Security Report 2008 revealing that 72% of mobile consumers are concerned about the security of today’s and tomorrows mobile services. Such mobile services include mobile multimedia downloads, mobile payments and mobile ticketing.
The report further reported that:
“Concerns about specific mobile security risks or the loss of credibility in the reliability of services is a crucial issue for operators, particularly in mature markets. Yet, this research clearly highlights that consumer fears are growing in tandem with increased mobile functionality, jeopardizing the success of new revenue-generating services and increased operator ARPU,” said Victor Kouznetsov, senior vice president of McAfee Mobile Security.
McAfee also observed that security concerns are higher amongst 80% frequent mobile internet surfers, as compared to people who have never used such a facility.
This survey was conducted by Datamonitor 2000 mobile consumers with responses spread evenly across the U.S., UK and Japan.