Levi Strauss Europe, best known for jeans and denim jackets, and Modelabs Group, a mobile phones design manufacturer, has introduced an exclusive licensing agreement to design, product, market and distribute a range of mobile phones and its accessories for men and women under the Levi’s brand label.
This phone delivers mobile technology and allows youth to connect, enjoy music, images and video, states Levi’s.
The Levi’s mobile phone will come in metallic silver, black and brown copper. For targeting at females, the phone also offers a feminine shiny sliver and shiny sand with mirror screen.
“As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi’s brand.†expresses You Nguyen, Senior Vice President of Levi’s Product.
Riveted looking cases to that phone and a removable chain that can hold the phone to the pants have been designed for bikers.
“Technology is at the heart of today’s youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi’s, a brand that is driven to meet the desires of young peopleâ€, adds Nguyen.
The Levi’s stylish phone will be out in European market in September 2007.
Price and more specs are yet to be unveiled.
We will keep you updated.
