Philips Electronics has introduced the one-of-its kind diamond-encrusted Ambilight FlatTV in Inida. The TV was unveiled by model-turned-actor, Katrina Kaif.
The 42-inch diamond-encrusted Ambilight LCD HDTV, which comes with 225 carats of close to 2,250 individual diamonds set into a graceful stylized floral pattern around the edges of the frame, has been developed by Philips in collaboration with New-York-based jewelry company A.Link.
To celebrate the millionth Ambilight FlatTV, Philips has created this unique set that will be shown at different events around the world and finally auctioned off to charity later in 2007 at the exceptionally expensive cost of $ 1,50,000 (approx. Rs. 60,00,000).
“One million is a significant milestone for a premium television. It demonstrates that consumers are seeking an exceptional viewing experience which only Ambilight as either ‘excellent’ or ‘very good’. We are proud to host the Diamond Ambilight FlatTV in India and showcase its artistic brilliance,” expressed S Nagaranjan, Vice President, Consumer Electronics Division, Philips Electronics India.
With this announcement, Philips also launched its latest range of Ambilight FlatTV that features new LED illumination and proprietary Perfect Pixel HD Engine technologies.
The full HD screen display provides a resolution of 1920x1080pixels for high picture quality. Users can also use the HDTV to watch the action on gaming consoles, Blu-ray Disc players and media center PCs. An innovative LED light sources make it possible for the HDTV to be more energy efficient. Along with the more vivid, immersive viewing experience with enhanced contrast and colors, the FlatTV also has the ability to perfectly blend the system into the living room decors.
Gunjan Srivastava, Director Consumer Electronics Division, Philips Electronics India, commented, “We are looking at enhancing leadership in the consumer lifestyle segment in India. High end product categories like LCDs are growth drivers for Philips. The company has recorded triple digit growth in LCDs and in fact, Philips has grown faster than the market in 2007. Realizing the phenomenal response that we have received from Indian consumers for the Ambilight range, we believe that it is this technology that will help us attain a technological edge to achieve leadership in the LCD segment. We are confident that the Indian consumers will be delighted ith the immersive viewing experience offered by new range Philips Ambilight FlatTV.”
This is not it! Philips has more to announce.
The company also announced its mega Diwali promotion called the ‘Rocket Jalao, Gadi Chalao’, following the success of Onam, Ganesh Chaturthi and Durga Puja promotions. Philips assures that they will provide a gift to the customers with every purchase. Moreover, a unique Rocket Scratch Card is also available with every audio visual products.
Srivastava added, “Philip has launched several new products in every category of the customer’s electronics segment in 2007. The new Philips Ambilight FlatTVs range is our latest offering this season and an excellent Diwali gift for customers. Festive season ushers a significant spurt in sales for Philips. In fact, Philips is expecting 40-50 percent greater volumes in the festive season this year a compared to last year.”
Each of the 63 Lucky customers will be offered a brand new car, including 51 Altos and 11 Maruti SX4. Furthermore, Philips also provides a Bumper prize – a brand new Grand Vitara for one extremely lucky customer.
