The incorporation of high definition cameras in smartphones has supposedly prompted Sony to come up with the WhiteMagic 3-inch VGA low-temperature polysilicone TFT LCD module which employs the latest RGBW method for better view in bright sunlight. Along with clarity, the screen also claims to cut down on power consumption by about 50 percent.
The high resolution 3-inch VGA low-temperature polysilicone TFT LCD module integrated in the WhiteMagic adds the white (W) pixel to the already existing red, blue and green (RGB) pixels. As the white pixel increases the brightness of the screen, it eliminates the need for backlight which results in the reduction of power consumption by about 50 percent on selecting the ‘low power’ mode.
Another mode of the screen dubbed ‘outdoors’ increases the brightness by approximately twofold for an enhanced visibility in bright sunlight. This mode operates in outdoor light without increasing the power consumption. Also, the newly added pixel allows for a clear display without image deterioration by analyzing the input picture data and utilizing the Sony’s unique signal processing algorithm.
It offers a contrast ratio of 1000:1 and NTSC ratio of 60 percent for color reproducibility. The screen is touted to be one of the first of its kind to enhance the performance while cutting down on battery consumption. The technology can be used in various displays including mobile devices and smartphones.
The Sony WhiteMagic 3-inch VGA low-temperature polysilicone TFT LCD module carries a price tag of 5000 Yen (approx. Rs. 2,965). It is slated to hit markets by October this year.
