Samsung has extended its smartphone range by launching three new models namely, the Galaxy W, M Pro, Y and Y Pro, all of which run on Android 2.3. Besides expanding its Galaxy series, it has also declared it latest mobile phone naming strategy.
The Galaxy W smartphone is equipped with a 3.7-inch touchscreen and support for HSDPA 14.4Mbps connectivity. Running on a 1.4GHz processor, it comes pre-loaded with Samsung’s Game, Social and Music hubs. The device features Kies Air which enables additional control by allowing users to track down their misplaced phones.
Powered by an 832MHz processor, the Galaxy Y provides many multitasking facilities. It allows users to remain connected with their friends on various social networking sites and possesses the company’s TouchWiz user interface. Available in varied shades, the handset features SWYPE that enables fast typing.
The Galaxy Y Pro embedded with a QWERTY keypad is believed to be apt for young professionals to manage their work smoothly. It features Social Hub Premium with support for e-mailing, social networking and IM. This Wi-Fi Direct enabled smartphone incorporates ThinkFree mobile office through which users can edit Office documents such as Word, PPT, Excel and PDF along with an intuitive touch screen interface.
The 9.97m Galaxy M Pro also integrates almost all the functions of its newly launched counterparts. Additionally it provides users a collection of enterprise solutions such as Exchange ActiveSync, Sybase Afaria, CISCO Mobile and CISCO WebEx.
Since it is on an Android smartphone expanding spree, Samsung says that it has come up with a new and simplified system of naming their devices.This naming strategy has been devised to organize and group all devices into five sections, each of which would be named with an alphabet. After grouping, another indicator which will identify specific functionality is to be further designated to these groups.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,†stated JK Shin, President and Head of Samsung’s Mobile Communications Business.
As per the new naming structure, Galaxy smartphones containing an ‘S’ in their name stand for Super Smart and are apparently used for those which are at the top of Samsung’s mobile portfolio. Similarly ‘R’ indicates Royal or Refined for models in the premium category, while ‘W’ is for Wonder and ‘M’ suggests Magical. Entry or strategic newer models for the cost-efficient young generation are grouped in ‘Y’ that stands for Young and ‘Plus’ indicates that the said device is an upgraded version of an existing model. Devices named ‘Pro’ are those that possess QWERTY keyboards and are made for professionals. Smartphones with ‘LTE’ in their titles utilize LTE connectivity 4G standards to provide increased mobile network capacity and speed.
Details regarding the price and availability of the Samsung Galaxy W, M Pro, Y and Y Pro smartphones have not yet been revealed.
