Samsung Electronics has introduced a multi-band mobile TV chipset, which is built with 65-nanometer manufacturing process, a multi-standard channel decoder and a multi-band radio frequency tuner that supports multi-digital mobile TV standards including DVB-H/T, DAB-IP, ISDB-T and terrestrial DMB, for mobile digital TV reception compatibility in different countries.
Without changing mobile application, users will be able to select their choice of broadcasting services by Multi-standard support. The chipset is offered either as two standalone integrated circuits or as a system-in-chip package, including the tuner and decoder on a single module.
Yiwan Wong, a VP in Samsung’s semiconductor business, commented “Although a new market, we see high growth potential in mobile TV applications.”
For images and audio playback, the chipset’s channel decoder transforms the analog signal into a digital signal. The tuner that receives the analog broadcast signal is general-purpose device, which supports UHF, VHF, and L-band. These are commonly used in Europe and U.S.
The company would provide software, reference platforms, test solutions, and extended component lineup such as the application processor with the chipset to handset makers.
According to Research and Markets, “Consumer acceptance of video on a mobile phone is bigger than first predicted by many experts. Between 60 percent and 85 percent of people who experienced video on a handset enjoyed it. The biggest reason is boredom.”
Furthermore, the biggest driver for watching chunks of video throughout the day is boredom, according to the 80 percent of the trials surveyed by the research firm in Finland, England, France, Italy, Korea, and Japan.
Samsung will release the new chipset for use in cellular phone in Europe and Asia first, then U.S.
