Hands-On Mobile, well-known developer of connected games and applications, has joined hands with BMW AG and Nürburgring GmbH, owner of the Nürburgring Nordschleife track to announce the latest mobile game based on car racing. Called BMW Racing, the mobile game has been designed by independent UK studio FinBlade
Choose from the six official licensed BMW cars to race around the world-famous Nürburgring circuit. The high performance cards are the M3, M5, M6 and the current season Formula One racer BMW Sauber F1.08. Each of these cars does come with realistic car handling options to fly on the tracks.
Featuring two different modes – ‘Challenge’ and ‘Time Trial’, gamers need to race in either of them around the Nürburgring Nordschleife. While racing, they need to speed on the track that is 20.8 kilometers long. Now, this track is surely the longest, toughest and most demanding purpose-built race track in the world.
“Brand extensions are a great way for companies to reach new markets and the ubiquity of the mobile phone means mobile brand extensions in particular have the potential to reach huge numbers of consumers. In the past we have worked with brands such as Marvel and World Poker Tour and have delivered top selling mobile games and content across the globe and we are looking forward to doing the same for BMW Racing,” noted Greg Robinson, General Manager of Hands-On Mobile EMEA.
The BMW Racing mobile game will hit the European, APAC and Latin American markets by this summer.
