These days, individual gaming companies are attracting a vast audience in India. However, there was no initiative taken to get the whole bunch of gamers under one roof.
Yesterday, Microsoft Xbox 360 and Games for Windows took a step forward and invited Indian gamers at their special Gamers’ Night at the popular hangout Squeeze at Mumbai, India. This gaming night was an initiative to popularize the genre of gaming and build a gamers’ community across the country.
An array of blockbuster games that haven’t hit the Indian shelves were part of the gaming event. Microsoft also premiered some of the latest bestseller games for the gamers to flaunt their X-factor.
Games such as PGR4 and NFS Prostreet were showcased as pre-launch. Xbox 360 fans also enjoyed playing the innovative next generation action-RPG Mass Effect that ensures a glimpse of the future as they entered the 23rd century. Besides, the crowd also got a glimpse of the Simpsons, the Orange Box, Skate, Gears of Wars for the computer.
Gamers were also glued to their gaming screens with the Army of Two, which is expected to be released sometime next year. The Gamers’ Night did experience a range of games, right from action to sports to adventure.
Vivek Kulkarni, Product Marketing Manager, Xbox 360 and Games for Windows, who was present at the event expressed, “We have a diverse portfolio of games across genres that appeal to all – fast paced action games to racing games to light-hearted games that everyone can enjoy.”
Indian Gamers were certainly enjoying the new collection of games. No doubt, all the invitees were fully engrossed into the games and will certainly be expecting the games to launch soon in the country.
According to Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, said, “Committed to the Indian market, our efforts are aimed at initiating and building a gamers’ community across India. We are here to promote gaming as an exciting genre of entertainment for family and friends. And Xbox 360 gives them just that – wholesome entertainment that people can enjoy as a community!”.
Microsoft conceptualized Gamers’ Night to create entertainment that enables the gamers to experience a broad spectrum of entertainment content across a range of devices, interact with; personalized that content and shared it with their friends and social communities.
