After the price cut in Xbox 360 HD DVD player, Microsoft today announced that it will reduce the retail price of Xbox 360 by $50 (approximately 2,018.50 INR) beginning August 8 at all retail outlets across US. Following this, Electronic Arts Inc. (EA) is releasing its blockbuster video game titled Madden NFL 08 on August 14. This popular franchise was the top-selling game of 2006.
Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft, issued the following statement in reference to the price drop: “The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360. On the eve of the best holiday games lineup ever (referring to the slashed price of the Xbox), and the launch of Madden NFL 08, there has never been a better time to jump into Xbox 360.”
Family of Consoles
Beginning August 8, Microsoft also plans to enhance the value of its family of consoles. At the new competitive price of $349.99 (approx 14,129.10 INR), Xbox 360 offers an unbeatable experience, with a 20 GB hard drive, Wireless Controller, Xbox 360 Headset, and more.
The classy black Xbox 360 Elite, for gaming connoisseurs who believe in the premium gaming experience, will now be priced at $449.99 (approx 18,166.10 INR).
Xbox 360 Core System now has an estimated retail price of $279.99 (approx 11,303.20 INR). The Core System includes everything you need to start with gaming on the Xbox. In addition, it gives you the ability to expand with new features and accessories as and when you want.
Microsoft intends to launch Xbox 360 Halo 3 Special Edition Console this September. Its retail price has been estimated to be $399.99 (approx 16,147.60 INR). This green and gold console includes a matching Xbox 360 Wireless Controller, 20GB hard drive, Xbox 360 Headset, 360 Play and Charge Kit.
Xbox 360 allows you to play all of this year’s biggest gaming names. Some of them are:
The exclusive Xbox 360 games are:
Given its popularity in the gaming market, the all-inclusive features, and new competitive prices, the Xbox 360 is a value product that is here to stay.
