Sharp Electronics UK has announced the launch of the new Aquos LED LCD TV series, introducing a fourth color sub-pixel, yellow, in addition to the traditional red, green, blue format.
The four color technology enables displaying billions of colors, offering brighter video gaming, clearer viewing of sports and other action. The Aquos range sports a stunning sleek and stylish contemporary design along with a super thin 39mm deep screen and deeper edges.
Dr Jack Lewis, neuroscientist said, “A key mechanism of perceiving colour involves comparing levels of red versus green light and blue versus yellow light, which all happens in a special layer of neurons within the retina. The addition of the yellow sub-pixel (to the standard red, green and blue) in this product creates so many new colour tones that the new technology Sharp is using to create images is mimicking critical features of the brain’s visual system that turn all those lightwaves striking the retina into beautiful, vividly-coloured, images in our minds. This could ultimately make us feel more involved in things we watch on TV, whether it’s playing a video game with your mates, cheering on your team or watching the latest action thriller.â€
The new Aquos modes are HD-ready 1080p and come with Sharp’s UltraBrilliant Edge-lit panel technology that helps deliver remarkable contrast. The TVs are integrated with HD Freeview while the flagship model LC-LE921E incorporates E-motion 200 technology for ultimate clarity of fast moving images.
The Aquos range features cutting edge energy saving technology that combines with Sharp’s own LED backlight, ensuring lower energy consumption. The range includes 40-inch LC-LE811E, 46-inch LC-LE821E and 60-inch LC-LE921E and will be available in the UK.
