Qualcomm demonstrated the first reflective Interferometric Modulation (IMOD) color Mirasol display at SID 2008. Qualcomm MEMS Technologies has shown their desire to bring the Mirasol displays into mainstream mobile devices by this demonstration.
The Mirasol technology will now enable us to view MP3 Players and mobile phones in any lighting conditions. It requires less power as well.
This 0.9-inch IMOD color Mirasol display is the first one by Freestyle Audio. Talking about the IMOD technology, it does not require backlighting. The wavelengths of its reflected light interfere with one another thus creating pure and vivid colors. Freestyle Audio is well known for its MP3 players as they can withstand all weather conditions like snow, rain etc. thus making its products water and shock proof.
“The delivery of Qualcomm’s color reflective display constitutes a major milestone for Qualcomm MEMS Technologies and the industry,” said Jim Cathey, vice president of business development for Qualcomm MEMS Technologies, Inc. “Our initial shift from bichrome displays to color will help move Mirasol displays into the devices that matter most to consumers and enable mobile devices to finally come out of the shadows and perform in various lighting environments. Freestyle Audio customers will truly benefit from mirasol displays’ low power consumption and sunlight viewability — whether it’s on land or in water.”
“We’re taking our award-winning Sport MP3 players to the next level,” said Lance Fried, founder and chairman of Freestyle Audio. “Our active customers demand superior music experience wherever they go. Like Freestyle Audio, Qualcomm places a premium on innovation, and we’re confident that the inclusion of color Mirasol displays will further enhance our customers’ experiences and let them take their music anywhere.”
There is no word on its price and availability.
