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Moser Baer debuts in the media player segment with the launch of its all-new IVO series of media players in India.

Promising to offer a high-quality listening experience to music lovers, the IVO range of media players comprise of 510i, 511i and 515i and are available in 2 GB and 4 GB storage capacities.

Speaking about the new media players, Bhaskar Sharma – Chief Executive Officer of Moser Baer’s Consumer Products Business, stated “Moser Baer’s ivo series offers an exciting option to music lovers and is designed to maximize their listening experience. We wanted to design a series of feature-packed media players and the IVO series is the answer. It is the first of its kind product with the highest sound quality that a portable media player can offer,” he added.

Feature wise, the new line of IVO media players bundle a special high-brightness QVGA TFT display for photo and video viewing, integrated speakers with Hi-Fi earphones compatibility, user-specific equalizer options, FM radio, voice recording capability and pre-loaded games.

The players support standard file formats that include WMV, AVI, XVID and FLV.

Shinning in sleek black and white colour options, the Moser Baer IVO series of media players are immediately available across India for a price ranging between Rs. 2,990 to Rs. 4,990.