LG Optimus L3, L5 and L7 smartphones to unveil at MWC 2012

The all new LG Optimus L3, L5 and L7 smartphones are ready to make their presence felt at the MWC 2012, which will be held on February 27 in Spain. All these offerings are expected to incorporate the L-Style design strategy for mobile devices, as revealed by the company.
While the L3 will feature a 3.2-inch display, the L5 and L7 are expected to sport 4-inch and 4.3-inch displays, correspondingly. Moreover, the handsets in this series are fueled by the Ice Cream Sandwich OS. This range will be graced with a prominent exterior appearance that will distinguish it from the other gadgets.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone. With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers,” commented Jong-seok Park, President and CEO of LG Mobile Communications Company.
The basic L-Style design constitutes 5 aesthetic elements namely the Modern Square Style, Floating Mass Technology, Seamless Layout, Harmonized Design Contrast and Sensuous Slim Shape. All the aforesaid elements incorporated in the devices aim to make the phones apparently sleeker and hence appeal to style conscious users. The handsets are also convenient enough to be ported around by means of an enhanced grip and better arrangement of keys.
The LG Optimus L3 is expected to reach Europe, initially. The LG Optimus L5 and L7 handsets will hit stores in Europe during the first phase of 2012. While their pricing and availability details are under wraps, the devices will be presented at the MWC 2012 in Spain.