Samsung has announced that their new aim is to enter the CDMA industry and has done so with the launch of its first open market phone in the CDMA segment, dubbed the MAX in India.
Developed for the Indian masses, particularly the youth, Samsung MAX adds unique features such as Indian Calendar, Panchang, Mobile Prayer, Cricket Scorer, Hinglish SMS, Mobile Tracker and SOS alert.
Besides, the first CDMA phone by Samsung also comes equipped with a 1.9-inch 262k TFT screen, 1.3megapixel camera, Bluetooth technology, FM radio, MP3 player with Voice recorder, speaker phone and supports R-UIM card, expandable memory.
“We expect to fuel the growth of the Indian CDMA industry through the launch Samsung Max in the open market. Fully feature loaded Samsung Max is launched to serve the Multimedia needs of the CDMA consumer. The availability of CDMA phones in the open market will provide Indian consumers freedom to choose network operator’s of their choice,” maintained Hyundai Kim, Vice President and Head – CDMA Division, Samsung Telecommunications India.
At present the Samsung MAX CDMA Phone is available in Delhi and Mumbai for Rs. 7,500. Tata Indicom and Reliance Mobile subscribers can buy the sleek slider mobile phone. It is expected to roll out in several other large cities by December 2007. The phone is bundled with a stereo headset and a data cable.