BSNL and Essel Group’s Digital Media Convergence Ltd. (DMCL) has announced their merger to launch a mobile TV application, ISEE. Now, Mobile subscribers of BSNL will be able to watch TV on their mobile screens.
An extensive video portal, ISEE is powered by U-Turn Media Group (Czech Republic) technology. The content by ISEE is offered by Zee group.
ISEE project head Satyabrata Das said, “Our sights are set on the future of entertainment – convergence of devices and of networks. Consequently, our business focus is to leverage the opportunities arising out of the convergence trend. We will be at the forefront of providing compelling content over mobile networks. The mobile market in India is still maturing. But it is young, technology savvy and shows early adoption traits. With ISEE, a ubiquitous device like the mobile phone becomes a portable television.”
“The ISEE portal allows our customers to use their mobile phones for much more than conventional telephony. Together with our partner DMCL, BSNL is leading the way in delivering the latest in mobile entertainment to consumers on the move,” said N. Ghumbar, chief general manager of BSNL’s Rajasthan Telecom Circle.
The ISEE service will be available in North India in the first phase. BSNL will offer this service to their customers across the country by the end of this year. BSNL mobile users can enjoy ISEE for free for the first 30 days and will be later charged Rs. 150 per month.
With the subscription, BSNL users are also given access to unlimited content within the portal. It also offers region and language specific content.
