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Roku player users may be quite pleased with this information. Roku declared the release of the Roku Channel Store and the accessibility to first 10 free channels to enjoy on their TVs. The channel store boasts of video podcasts, internet radio, professional web content, photo sharing and personal videos, thus presenting an open platform for providing quality content to the TV.

New channels now obtainable for users to include using the Roku Channel Store comprise of Facebook, Pandora, Photos, Mediafly, Revision3, TWiT, Flickr, blip.tv, Motionbox , FrameChannel, and MobileTribe. New channels will emerge in the Roku Channel Store mechanically as they become available with several developers working on Roku Channels. The Roku Channel Store signifies a huge break for content owners and publishers to get in touch with an already big and rising audience of Roku customers.

Anthony Wood, founder and CEO of Roku, Inc, commented, “The Roku Channel Store turns the Roku player into the world’s first open platform designed specifically for the TV. Now content producers and distributors – from single person shops to billion dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates.”

To craft a channel for the Roku Channel Store, a developer forms an application by means of Roku’s free software developer kit. Every Roku player, counting the Roku SD, Roku HD and Roku HD-XR models, are attuned with the Roku Channel Store. The latest channels are a supplement to the present Roku channels already accessible like Netflix, Amazon Video On Demand and MLB.TV.

The Roku Channel Store can be provided as an involuntary and free upgrade to all present Roku customers during the next two weeks. New users will mechanically be upgraded when they first mount their Roku player. To surf and utilize the Roku Channel Store, users will be encouraged to form a Roku account. Current users who do not wish to wait for their Roku player to update automatically can physically update their Roku player instantly. The starting price of Roku players are $79.99.