Most entertainment buffs are on the look for high definition content support on their devices. With that in mind, Sony recently announced that it has partnered with RealD to bring 3D to the comfort of the users’ home. The company incorporates technologies from RealD to offer innovative 3D TVs and other devices.
The two companies team up to offer immersive 3D home entertainment. The deal sees Sony licensing the stereoscopic RealD Format along with developing active and passive 3D eyewear. Including a host of other RealD technologies, the two companies claim to have worked closely in the past to offer users a much enhanced 3D experience in movie theaters. They now assure users this very viewing experience right in the comfort of their home.
“Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new “BRAVIA” LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology. We are excited to work with RealD in bringing 3D to the home,” mentioned Hiroshi Yoshioka, Executive Deputy President, Officer in charge of Consumer Products and Devices Group, Sony Corporation.
“We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony ‘Bravia’ LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home,” further added Michael V. Lewis, Chairman and CEO of RealD.
In due course, the companies will bring 3D compatible Bravia LCD high-definition TVs to the market. In addition to this, they will also launch an array of other consumer products that will adorn Sony’s present and future portfolio that will be enabled for the stereoscopic RealD Format.
A side-by-side 3D format, the RealD Format will apparently deliver crisp, clear and high-quality 3D. This will take maximum advantage of all channels of the existing HD broadcast infrastructure.
Starting 2010, users can anticipate engaging 3D home entertainment thanks to this new partnership.
