THQ and Playboy to develop Playboy Games: Pool Party Mobile Games

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Playboy Games: Pool Party Mobile Games THQ Wireless and Playboy Enterprises have signed a worldwide agreement to launch Playboy-branded mobile game, named the Playboy Games: Pool Party. This multi-year Playboy agreement includes development and publishing rights.

Based on lifestyle, this non-nude mobile game offers bikini-clad Playmates at the famous Playboy Mansion engaged in “pool party sports”. Featuring a set of mini-games depicting animated, Playboy Games: Pool Part includes poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding.

According to Adam Comiskey, vice president, international, THQ Wireless, “Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience”.

“The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,” expressed Ed Lang, senior vice president of mobile, Playboy Media Group.
Developed by THQ Wireless internal studio Universomo, this mobile game is inspired by actual events held at the Playboy Mansion.

The first title, Playboy Games: Pool Party, will be accessible in summer 2008, worldwide.

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