Sony Ericsson Tops, Nintendo ranks Last in Greepeace Guide to Greener Electronics

Keep the world Clean and Green, the main motto to avoid Greenhouse Effect. Greenpeace’s latest Guide to Greener Electronics has revealed which companies stands lead in terms of the greener electronics and who trails at the bottom.

Greenpeace Guide to Greener Electronics

The companies contending were namely Sony Ericsson, Samsung, Sony, Dell, Lenovo, Toshiba, LGE, Fujitsu-Siemens, Nokia, HP, Apple, Acer, Panasonic, Motorola, Sharp, Microsoft, Philips and Nintendo. The above mentioned list of companies are with respect to the ranks they have achieved from the Greenpeace Guide to Greener Electronics.

The toxic chemical and recycling policies of 18 PC, cell phone, TV and video game console manufacturers were taken into consideration in the sixth edition of the guide. The survey looks at the company’s production aspect. Below are the nine criteria to check if the company:

  • Has chemicals policy based on the Precautionary Principle, which means a company would substitute or eliminate a chemical or group of chemicals that were suspected but scientifically unknown to be causing environmental harm.
  • Ensures banned or restricted substances are not used in its products.
  • Has a timeline for phasing out vinyl plastic (PVC).
  • Has a timeline for phasing out brominated flame retardants (BFR).
  • Has PVC-free and BFR-free products.
  • Supports Individual Producer Responsibility, meaning it has taken action to gets its own products back for reuse and recycling.
  • Provides voluntary takeback of electronic waste in countries where it’s not legally required.
  • Provides information for customers about its takeback policy.
  • Reports how much e-waste it collects and recycles.
  • Greenpeace has taken into account the information that was publicly available at the companies’ websites. The important changes that were noticed in this new edition of the guide is that market leaders such as Microsoft, Nintendo, Philips and Sharp step down in their environmental performances. Nintendo being the first company scoring 0 out of a possible 10 points, whereas Philips and Microsoft scored 2 and 2.7, respectively.

    On the other hand, Sony Ericsson wins the top spot from Nokia, whilst Samsung and Sony occupy second and third positions respectively. Nokia and Motorola have attained penalty points for corporate misbehavior. Thus now Nokia drops from 1st position to the 9th spot and Motorola falls to 14th from its previous 9th spot.

    “It’s encouraging to see Sharp and Microsoft providing timelines for the complete elimination of vinyl plastic (PVC) and all brominated flame retardants (BFRs) across their entire product range,” commented Iza Kruszewska, toxics campaigner at Greenpeace International.

    Recently, Apple, Panasonic, Samsung, Sharp, Sony and Toshiba have started producing personal computers, lighting LCD panels, camcorders and digital cameras – or at least major components of these items, which are stated to be free from PVC and/or BFRs.

    The reason behind Nintendo’s least score is that according to the website, is the presence of little to no information that Greenpeace looks for. Nokia and Motorola failed to maintain its position due to the poor takeback practices in Thailand, Russia, Argentina, Philippines and India.

    Nokia stood first consecutively in the June and September editions, whereas Lenevo topped the list in March, this year.