Microsoft expects Xbox 360 Sales Growth in 2008, especially in Europe
Microsoft has announced that they are expecting to sell more Xbox 360 consoles next year. The company also mentioned that this time they want to target the European market for increasing its sales.
The Xbox 360 has experienced a good sale in the UK as well as in France and Germany. However, Sony’s recent price slash to the PS3 got their hits.
Jeff Bell, global marketing chief for Microsoft Games, said “Europe for us is still the swing. The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand.”
The company is also looking forward to gain sales in Japan with recent and upcoming games that were released from Japanese developers. Jeff expressed, “We will sell more consoles next year than this year. We don’t want to trade places with anybody.”
However, recently, Microsoft did see some retailers selling its high-end Elite model of the Xbox 360 along with the Arcade version.
Post Comments
You must be logged in to post a comment.