First Xbox Entertainment Lounge at The MobileStore in Mumbai, India
Microsoft Xbox 360 and MobileStore have announced their tie up to launch a first of its kind shop-in-shop Xbox Entertainment Lounge at The MobileStore at Walkeshwar in South Mumbai, India.
The MobileStore targets at the ‘Youth’ to offer fun, the brand value of the store. And Xbox 360 is an entertainment hub for family and friends that allows them to have an amazing time at the Xbox Entertainment Lounge. So, play Xbox 360 games and start shopping for phones all at the same place.
Customers get an opportunity to purchase their preferred devices from a wide array of mobile phones, mobile connections or recharges, accessories, Value Added Services, mobile repairs and music gaming devices. In terms of Xbox 360, customers can have the best gaming experience and build the gaming community.
Speaking on the association with Microsoft Xbox, Rajiv Agarwal, CEO and Director, ‘The MobileStore Ltd’ maintained “It is our pleasure to announce the first Xbox Entertainment Lounge at The MobileStore. The complete entertainment provided by Xbox 360 will add to the experience of our valued customers and we are confident that this concept will be very well appreciated for its uniqueness and entertainment value.”
Mohit Anand, Country Manager, Microsoft E&D India expressed, “We are steadfast in popularizing the gaming genre in India and are leading from the front in the gaming space. We already have in place lots of special initiatives for gaming fans where they get the unique opportunity to preview the best titles available on the Xbox 360. The Xbox Lounge concept is the next step to make gaming as an entertainment option accessible to a broader set of audiences. We have a strong portfolio of consoles and games that appeal to gamers across the nation. The various offers that are currently available with the Xbox 360 give the consumers the ultimate value for money option on the road to complete entertainment and we hope that our continuous effort to provide the best possible value will enable us to reach a larger base of audiences who can join us in the exciting world of gaming entertainment.”
With this partnership, the Xbox 360 plans to bring the entertainment lounge concept to a large number of stores across the country in the next coming years. The MobileStore is providing the game console-maker an opportunity to approach the masses with its wide network.
Microsoft’s Xbox 360 Gamers’ Night was the initiative taken by the company to build up a gaming community nationwide. And the Entertainment Lounge takes the step further in getting gamers to interact and connect with each other.
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