Freescale i.MX508 applications processor to reduce costs for next-gen eReaders
eReaders are the latest fad to hit the scene which allows users to read digital books and periodicals. Now in order to make next-generation eReaders more affordable and hence available to a wider audience, Freescale Semiconductor have unleashed the i.MX508 applications processor. This offering is noted to be the first system-on-chip to merge the superior ARM Cortex-A8 technology and the latest hardware-based display controller from E Ink together in one place.
The latest processor offers faster page turns and better responsiveness as the ARM core runs at 800 MHz. This also enabled manufactures to pack the eReaders with additional features such as the ability to run other value-added applications and superior touch solutions. The offering also supports next-generation eReader panel resolutions of up to 2048 x 1536 pixels at 106 hertz. It can also easily manage complex color processing and image manipulations.
Bernd Lienhard, vice president and general manager of Freescale’s Multimedia Applications Division explained, “Freescale ended 2009 with a strong market share lead in applications processors for eReaders, and now we are cementing our leadership in the eReader space with the introduction of the i.MX508 device. Working closely with E Ink and our customers, we are able to offer an integrated silicon solution to facilitate lower eReader retail prices and enable the next phase of growth in the eBook market.”
Sriram Peruvemba, vice president of marketing for E Ink stated, “The integration of the ePaper display controller into the newest i.MX processor will help lower costs while enabling the next generation of E Ink display-based eReaders – a great combination for customers.”
Thanks to the E Ink display controller, the new Freescale product reduces costs pertaining to electronic paper display control functionality. The i.MX508 processor integrates dual USB/PHY and cost-effective raw NAND memory which further aids in cost cutting. It also comprises of special power modes which allows the devices to run at full speed and switch off the power when not in use.
The company also brings to eReader OEMs its SGTL5000 stereo codec with headphone amp and the MMA8450Q which is a 12-bit, 3-axis accelerometer. Freescale and E Ink have joined forces to unveil a reference design in the SABRE series. This is set to help customers in already fashioning products based on the processor by utilizing the i.MX51 device.
The i.MX508 applications processor from Freescale is scheduled to bear a cost of $10 (approx. Rs.458) in quantities of over 250K units. Samples can be acquired by early Q3 2010. The SABRE platform is now available and the suggested resale cost is $1,995 (approx. Rs.91,460).
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